Breakwater Accounting & Advisory
Brand Identity & Deck Design
Breakwater Accounting & Advisory is a people-first accounting firm with an emphasis on building trust and streamlining the intimidating accounting process for small- and medium- sized businesses.
As a Marketing Associate, touched every corner of the brand, ensuring consistency between internal culture and external client relations, including email campaigns, presentation decks, HR and onboarding docs, and developing Breakwater’s style guide and brand identity.
Strategic positioning: Center the brand on a "people-first" mentality, moving away from stock financial imagery toward a bespoke, approachable aesthetic.
Visual language: Devleop a palette of seaside-inspired colors (teals, soft sands, and deep navys) to evoke a sense of calm and clarity.
Design execution: Utilized clean, geometric shapes and open layouts to mirror the transparency and accessibility of Breakwater’s advisory services.
Accounting is often perceived as rigid and intimidating. The goal was to build a brand that establishes Breakwater as a premium yet approachable partner for small business owners that feels like a "safe harbor"—conveying financial expertise with a breezy, people-first spirit of a trusted local advisor.
