Ibotta Days 2026
Integrated marketing campaign, email design, social media, illustration & motion design
Ibotta is a leading cash back rewards platform that allows savers to earn real money on their purchases, whether they are shopping online or in-store.
As a Graphic Designer on the D2C creative team, my role is to evolve and maintain the D2C brand identity across a sprawling digital ecosystem including email and marketing campaigns, in-app messaging, custom and client-paid ad products, paid and organic social media, web design, and icons and illustration.
Ibotta Days is Ibotta’s bi-annual super event, offering significant cash back opportunities not seen throughout the rest of the year. Inspired by Amazon’s Prime Days, Creative Director Matt Frank and I wanted to develop a more sophisticated look-and-feel for 2026’s event that stood out (and felt cohesive) across all our owned channels.
Elevated identity: Move away from heavy illustration use and the other ‘collage’ or ‘sticker’ graphics seen elsewhere in Ibotta’s D2C brand. Using lifestyle photography and our richer, darker brand colors, I developed a more sophisticated and luxe vibe than previous years and our other standard year-round marketing campaigns.
Neon pops: How do we blend “luxe lifestyle photography” with CPG and Retail product imagery and logos? Tie the whole thing together using neon elements that evoke a feeling of “coolness” and “sleekness" while still feeling distinctly “Ibotta” through bright colors and fun shapes.
