Ibotta
Ibotta is a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. As a Graphic Designer on the Creative Marketing team, I design client-paid media, branded advertising, guidelines, marketing communications and social media content.
D2C & B2B Marketing | Web | Email | Social | Illustration | Iconography
Icons & Illustrations
In 2024, I lead our team in the complete overhaul and redesign of all D2C icons and illustrations. In addition to concepting and collaborating with our Creative Director to determine the new look & feel, I created the entire library—over 150 spot icons and nearly two dozen hero illustrations—building Ibotta’s first bespoke illustration collection to be used across the app, web, and all consumer-facing platforms.
Seasonal Events
Web
Ad Products
At Ibotta, my team is responsible for design our complete suite of D2C Ad Products and Marketing Comms: email, in-app comms, takeovers, blog imagery, brand landing pages, and more. My ad products generate over $14b in revenue for Ibotta annually.
Free Thanksgiving 2023
Ibotta’s largest annual event. I was responsible for not only marketing and ad product design but also all the Thanksgiving-specific lineart illustrations which our animator incorporated into dynamic graphics. Turkeys, hands, utensils, leaves, slices of pie—used across the entirety of our marketing comms suite.
In-app designs by Kelly Kral, animations by Joe Perez.
Storyboards
When clients, videographers, production designers, and directors want to visualize their commercials before they start production, they turn to storyboard artists. I’ve boarded three Ibotta and IPN commercials in order to help the entire team better sell their idea, finalize sets and shot lists, define visual gags, and bring our commercials to life.
