Ibotta

Ibotta is a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. As a Graphic Designer on the Creative Marketing team, I design client-paid media, branded advertising, guidelines, marketing communications and social media content.

Icons & Illustrations

In 2024, I lead our team in the complete overhaul and redesign of all D2C icons and illustrations. In addition to concepting and collaborating with our Creative Director to determine the new look & feel, I created the entire library—over 150 spot icons and nearly two dozen hero illustrations—building Ibotta’s first bespoke illustration collection to be used across the app, web, and all consumer-facing platforms.

Seasonal Events

Ad Products & Marketing Comms

At Ibotta, my team is responsible for design our complete suite of D2C Ad Products and Marketing Comms: email, in-app comms, takeovers, blog imagery, brand landing pages, and more. My ad products generate over $14b in revenue for Ibotta annually.

Paid Media

Organic Social Media

‘Choose Your Hot Dog’ & ‘Snack Personality’ design by Kara Good

‘Choose Your Shopper’ design by Samantha Camp

Client Partnership Deck Creative

I conceptualize and illustrate experiential pitches for our largest partners and potential clients which our B2B team incorporates into their decks. These clients include Walmart, Liquid Death, Magnum, and Unilever, with requests ranging from fully in-app bespoke storefronts to interactive experiences for concerts and performances. These assets help clients fully immerse themselves in the vision.

Walmart Cash In-Store User Experience (Walmart)

1. Down the aisle POS signage

2. Checkout

3. Pickup essentials

4. See offers

Death to Plastic Digital Game Vending Machine (Liquid Death)

Death to Paper Coupons Digital Game Vending Machine & Hangover Cure Prizes (Liquid Death)

Magnum Ice Cream Shop (Magnum)

Web

Guidelines

Free Thanksgiving 2023

Ibotta’s largest annual event. I was responsible for not only marketing and ad product design but also all the Thanksgiving-specific lineart illustrations which our animator incorporated into dynamic graphics. Turkeys, hands, utensils, leaves, slices of pie—used across the entirety of our marketing comms suite.

In-app designs by Kelly Kral, animations by Joe Perez.